Free Books: 100 Great Business Ideas

Free Books: 100 Great Business Ideas

This is a book about some of the best ideas used in business. Some are simple—sometimes almost embarrassingly so—while others are based on detailed research and brilliant intellect. Most are perennial, as their logic, simplicity, or value will help them endure; while others are, to be honest, rather faddy. What unites these business ideas is their proven power and potency. They are not only insightful and useful, they have worked: often in a brilliant way or despite great adversity. The ability of the people who conceived and applied these ideas should be applauded.

One word of warning: while these ideas have worked for the companies mentioned at the time they applied them, it is not to say that these businesses will always get everything else right, forever more. They produced a result at the time, but if this book has any general lessons it is that new ideas and energy are needed constantly— in many ways and at varying times—to ensure success.

20 of the ideas:

1. Building customer trust and loyalty
2. Scenario planning
3. Making your employees proud
4. Using customer information
5. The rule of 150
6. Information orientation
7. Franchising
8. Eliminating waste (muda)
9. Customer bonding
10. Psychographic profiling
11. Understanding demography
12. Mass customization
13. Leading “top-down” innovation
14. Social networking and transmitting company values
15. Achieving breakthrough growth
16. Deep-dive prototyping
17. Market testing
18. Empowering your customers
19. Cannibalizing
20. Increasing competitiveness